Additional column inches have been written about the way to please the search engines and persuade them to bestow favour on your web site than virtually any alternative internet-connected topic.  But as so much as I grasp no-one has previously tried to understand their gender: do they behave a lot of like a man, or a lot of like a lady?  Understand their gender can surely facilitate us to realize a higher insight into a way to charm to them.

MSN is very clear: MSN is a man.  Everything regarding MSN is straightforward: do the right factor and you may be recognized.   Follow the advice of the experts and you will surely rank highly on MSN so long as your competitors are less diligent during this respect than you.  Good content, relevant titles, keyword-connected metatags, masses of quality inbound links, varied keyword anchor-text, a sensible smattering of deep links and a #one ranking will be your reward.  I’ve got gained #1 positions on MSN for moderately competitive keywords inside a week of trying.  What you see is what you get with MSN: he is a man.

Is Yahoo a man or a girl?  I notice it laborious to decide.  Perhaps it’s a serial transsexual, or even simply androgynous. Typically Yahoo is as easy as a person: do the correct factor, pay your dues and be a part of the club, no complications.   This happens to me on some of my keywords: I have followed the foundations and gained my reward.  On others, apparently no a lot of competitive, and where I am simply further-optimized, if not higher, I am nowhere.  For these words, she could be a lady, immune to my blandishments.

On the opposite hand, Google is definitely all woman, with womanly wiles and deeply imbued with womanly mystery.   If you want to penetrate deep into Google you need to be told the art of seduction.  Is there anything on the earth more frustrating than making an attempt to optimize your website to rank highly for a competitive keyword on Google.  Typically I suppose not.   She is like a lady that’s invariably just out of reach.  She can not reveal her secrets for even the biggest bunch of flowers.   I know that I’ve got the best content in my class, a lot of quality links, deeper links, additional varied anchor text, additional articles and more of everything that’s alleged to drive positioning than any of my competitors.  By far.  Not one one of my 5000 odd backlinks is directly reciprocated, and I’ve got at least 10 inbound links for each outbound one.   I have never procured a text link ad, or joined a link farm.  A decent proportion of my inbound links are voluntary recognition of the price of my website by third parties.   Is that this enough?  Well, yes and no. I do have the most effective positions on all the search engines, measured on average on all the keywords that I target.   However whereas my positions are undisputedly dominant in MSN, they are solely glorious in Google.  I am only 2nd or 3rd on my target words.   I do very well, however I don’t blow away the competition like I do on the others.   Google has recognized my worth, somewhat, however she has not opened herself to me entirely.

Sort of a woman, she has her favourites: sites that appealed to her way back, however whose luster has long since dimmed within the eyes of the rational observer, can still be favoured with a top position.    She is also fickle.  I have been making an attempt to create position for one keyword for two years now.   (It’s a reasonably competitive class – around thirty six million sites feature this word.) When I started my efforts I was at about twenty five (by virtue of this single word being part of all the other keywords-phrases that I compete on).  I’ve got steadily designed anchor text links with this single word into directories, into articles, into listings on different sites.  Tons of these links are on pages with good PR.  Higher than eighty% of those links are nicely inserted into the center of well-written text.

The end result: every few weeks I find I’ve got moved up to a good position: say 10th, sometimes even sixth or 7th.   Then, the subsequent day, or perhaps an hour later, I fall back to 14th or perhaps 18th.   She likes me, she flirts with me occasionally, she tolerates my company and sometimes I even manage to amuse her.   But simply after I think I might expect a kiss in return as my lips approach, she turns her cheek away and I’m banished to the outer circle of courtiers.  But her appeal is such that I am drawn once more into attempting to perceive her mysteries.  But I feel that if I ever create it, and my lips touch hers, and she longs on behalf of me as I long for her, I can never be positive what it was that I did to merit such bliss.

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