backlinks

The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You want the majority of visitors to come from search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engines stay in business by understanding what the user are searching for and delivering relevant results. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. Your task is to work to achieve similar goals for your web pages.Acquire users and keep them coming back.

So how do you go about doing this?. There are two paths to achieving this and the good news is you can if you have the money do both. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).

Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine refers to a gigantic index to retrieve a list of the web pages it deems to be the most relevant to the keywords the user entered. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.

Back links are the most important factor in optimising your pages for the search engines.

Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Users will follow links they find in content if the back link is labelled with relevant text. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Whilst all back links are of value some are more valuable than others.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.The more authority a web page has the more authority is passed on to you.

backlinks

I am going to be giving away guidance, training and advice to people who want to create a presence on the web or are struggling with their current web sites, here is why.

I remember clearly the highs and lows of developing my first web presence. Given the amount of expertise and experience connected to the net you might think that someone would have founded a well known web site where novices could visit to be availed of all of the basics know how to create a successful web presence. Implementing your first web site can be a real challenge if you are not sure about what to do.

Subjects like comprehending the importance of back links and keywords, how they manipulate Google page rankings and page authority, and the correlation between these and traffic volumes are complex and consistently badly taught by significant numbers of seo consultants on the net. I have discovered so many people on and offline who are really driven to do this and who don’t have the right knowledge that I decided to take some action.

After years and years of toiling on the web, discovering, getting to know and practising approach to build successful web sites by pushing substantial volumes of customers. I suddenly discovered I wanted to teach.

I have been thinking about this for about twelve months now and whenever I have had some available time I have been producing my educational material. Everybody I have met who is starting out or already developing a presence on the web wants a quick win, I’m no different and therefore whenever I have come across really good content and tools that work I am going to route my students at these rather than try and reinvent the wheel.

Everything I have reviewed that has delivered good or excellent results will be included in my training material and where there are gaps I have filled them in. Obviously along the way I have developed some techniques, tools and methods of my own that I constantly use which I will be including in the training.

To find out more visit my back links clinic by clicking on any of the links in this article….

PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….

backlinks

Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. Put all of your efforts into getting as much traffic as you can from the search engines. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engines make money through presenting searchers with answers they are looking for. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more users come back the stronger the search engine brand and the more money they make. Your task is to work to achieve similar goals for your web pages.Make your users experience your number one priority so they return to your web pages time and time again.

So how do you go about doing this?. You have two options and you can use both. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.

From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are the most important factor in optimising your pages for the search engines.

Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users will follow links they find in content if the back link is labelled with relevant text. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Back links can vary in value.

Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.Web pages with more authority pass more authority onto your pages .

extracted from article underground:

1) Study your stats and see if ANYof the search engines are sending you TRAFFIC (LOOK at your REFERRERS)! For example if Google is sending you real TRAFFIC and you are getting page views from PEOPLE searching for KEYWORDS for which GOOGLE is ranking you- you hit the jackpot! Hey, so why not study the referring search query keywords and SEE WHERE YOU RANK – try to boost your place on the results page by getting a few more links with the SAME EXACT phrase.

2) Google is great place to get more long tail keywords.

> Keyword Tool External – Adwords Tool

Look up your URL and see what they TELL YOU the page is about. These are all kewyords they think are related. Add some sentences with some of these. Make sure to EXPAND the option to show AVG COST PER CLICK so you can see which words are the most expensive – these are usually the best ones – also note the searches per month – higher is better as long as you throw away the ones with the lowest monthy searches and stay away form the HIGHEST monthly searches – in the middle is a good place to go to find keywords that are easier to rank for.