Yahoo! Search Marketing Blog » Building a Foundation with Strong Keywords

Very good article on Yahoo search marketing blog where they discuss the customer’s buying and desicion changes.

extracted from article underground:

1) Study your stats and see if ANYof the search engines are sending you TRAFFIC (LOOK at your REFERRERS)! For example if Google is sending you real TRAFFIC and you are getting page views from PEOPLE searching for KEYWORDS for which GOOGLE is ranking you- you hit the jackpot! Hey, so why not study the referring search query keywords and SEE WHERE YOU RANK - try to boost your place on the results page by getting a few more links with the SAME EXACT phrase.

2) Google is great place to get more long tail keywords.

> Keyword Tool External - Adwords Tool

Look up your URL and see what they TELL YOU the page is about. These are all kewyords they think are related. Add some sentences with some of these. Make sure to EXPAND the option to show AVG COST PER CLICK so you can see which words are the most expensive - these are usually the best ones - also note the searches per month - higher is better as long as you throw away the ones with the lowest monthy searches and stay away form the HIGHEST monthly searches - in the middle is a good place to go to find keywords that are easier to rank for.