Hmmmm, this is a multi-faceted concept and I need to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:
Authority - simplified
The more authority your web pages have the higher you will rank on Google. Authority means that searchers trust you and your content. The good news is that authorities trusted by humans are also trusted by Google. A great example is the .edu and .gov suffixes. These suffixes imply they are trustworthy sources of content and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will contribute authority to your web pages. Another perfect example is Wikipedia as the web pages here are largely added by by group of humans as opposed to a single person.
So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative web pages link to your web pages then you inherit their influence and as far as Google is concerned you become more authoritative and hence the trust in your web pages by Google increases.
How Google decides what is and isn’t authoritative is undisclosed for solid reasons and falls in line with Google’s philosophy of “Do no evil”. The last thing the web needs is someone manipulating the mechanisms that Google employs in its efforts to try and regulate probably the most significant technological development of this period in history.
How not to get Authority and Backlinks
And on this thought it’s worth my while stating some underhand sources and methods of acquiring backlinks that Google not only disapproves of but appears to be acting to ‘’categorize as illegitimate authorities. In no particular order of severity, the common offenders are:
- Paid backlinks – hubs where people buy and sell backlinks
- Comment spam – entries that contain links on blog pages that are just not related to the main theme.
- Low quality and *duplicate content – ‘scraped’ or copied
- Unnatural growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to register on Google’s radar, especially if it’s a brand new domain.
- Backlinks from ill reputed web pages – these are particularly destructive as you are guilty by association - need I say more.
*There is another factor where I may be on dodgy ground, but major media properties seem to get a lot of authority and I have definitely found significant numbers of the same article over and over again on different portals with no penalties, I am still looking at this, only as a percentage of the results I am seeing defy the consistent behaviors I normally expect to see. More on this is in a future article….
Often called off page links, backlinks are the sledgehammer of search engine positioning and traffic generation. Backlinks have three key elements, the web page from which the backlinks are derived, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The quantity of backlinks
The volume of backlinks to a page is one of the elements the search engines consider when deciding how to position the page in the results displayed to the searcher.
The origin of the backlinks
The source of a backlink can pass authority and indeed searchers to the page to which it points. So it follows that pages with backlinks from ‘trusted pages will receive better consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.
Google Page Rank
Google has the notion of ‘page rank’, this is the value indicator it awards to a page it considers to have a history of accumulating authority from backlinks..
The ‘anchor text’
Just like a label, the backlink anchor text influences the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for results related to ‘parenting’ than if the backlink was labeled ‘babycare’.
Common mistakes
It’s not rare for first timers to confuse the quantity with the quality of backlinks and easily be perplexed by their lack of progress Having a significant volume of backlinks to your page doesn’t necessarily mean the search engines will view your page as relevant.
How to build backlinks
So here is my tried and tested advice for getting backlinks to your pages, good visibility in the search engine results pages and the right type of traffic to your site.
- It is critical you select the right keywords before you expend any effort whatsoever.
- Your objective should be to end up with a keyword cloud.
- I most often start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
- The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
- I look at words and search phrases associated with my ‘top’ level phrase and create my ‘cloud’.
- From this cloud I put together a library of content containing articles, videos and blog posts each with backlinks embedded with the appropriate anchor text and then use a portfolio of content distribution tools to disperse my articles and videos to a wide range of directories.
- My golden rule is to author content that will attract visitors and persuade them to follow the backlinks to my money pages as well as send backlinks.
Hmmmm, this is a immersive concept and I need to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:
Authority - simplified
The more authority your web pages have the higher you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by people are also recognised as trustworthy by Google. A great example is the .edu and .gov domain extensions. These domains imply they are trustworthy sources of content and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will contribute authority to your web pages. Another perfect example is Wikipedia as the contents here are almost always contributed to by group of humans as opposed to a single source.
So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative web pages link to your site then you receive their apparent trust and in the eyes of Google you become more authoritative and so the trust in your web pages by Google increases.
How Google declares what is and isn’t authoritative is confidential for solid reasons and falls in line with Google’s philosophy of “Do no evil”. The last thing the web needs is an individual or a group exploiting the methods that Google untilzes in its efforts to try and bring some order to probably the most significant technological asset of this period in history.
How not to get Authority and Backlinks
And on this thought it’s worth my while stating some underhand sources and practices of creating backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as negative authorities. In no particular order of severity, the prime offenders are:
- Paid backlinks – places where individuals buy and sell backlinks
- Comment spam – entries that have links on web pages that are just not related to the main theme.
- Low quality and *duplicate content – ‘scraped’ or otherwise
- Fast growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden increase in the number of backlinks is going to register on Google’s radar, specifically if it’s a recently registered domain.
- Backlinks from ill reputed sites – these are particularly henous as you are guilty by association - need I say more.
*There is another factor where I may be on dodgy ground, but reputable press properties seem to get a lot of authority and I have definitely found significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as a percentage of the results I am seeing defy the normal behaviors I normally expect to see. More on this is in a future post….
BREAKING NEWS: Attention all Wordpress Bloggers
About me
I am a full time reviewer of Internet marketing tools and techniques. On average I personally answer around six hundred questions about Internet Marketing through my blog every week. I know a lot of people who are making difficult sacrifices at the moment and whilst I am making a modest income on the web from my work I am more and more doing what I can to assist others to avoid the mistakes, choose the right strategies and get off to a good start.
Disappointingly a significant number of Internet Marketing content and tools I evaluate isn’t very good. Until now I have restricted publishing my discoveries to a tiny group of sites because their owners have been very supportive in helping me with my testing.
Over Six hundred reviews
This represents just over six hundred ‘products’ that I have reviewed over a timescale of nearly five years, obviously a number of them are obsolete and I will only be including ‘products’ that are still available. Every product review is a direct result of me using the product for real and naturally I will be sharing the good and the bad with my subscribers.
Easy to use and organised index
On my blog I will be dividing the ‘products’ summaries into categories, rating each product on the level of experience required, detailing the prerequisites, how long you should expect to wait for results and the amount of money you can expect to spend.
First Report - The ‘blueprint’ for Wordpress blog success
Wordpress Blogs are definitely the easiest way to get started in Internet Marketing so I am going to begin with a set of articles about products that can turn these search engine ’attractions’ into cash machines. Blogging is something that everyone can do and can earn income from and so everyone who signs up to my e-mail list will be sent easy to follow instructions on how to install a Wordpress blog and turn it into a site that can make money.
Create once and replicate
Blogs are amazing in as much once you get one working properly and earning money then you simply replicate it. I have a basic rule of ‘getting a rope across the river’ before commencing on any substantial amount of work so I always begin with constructing a ’concept car’ that I evolve into a blueprint that I can evaluate, improve and replicate, to do this you have to really understand what methods and tools you need to use.
No bullshit, just answers.
So if you own a Wordpress blog or you need some real assistance with your purchases of Internet Marketing products then please do join my list at www.backlinksclinic.com.
See you there
NJC
The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You want the majority of visitors to come from search engines. The most economical and focused traffic is delivered by the search engines.
Search engines make their living from delivering relevant and useful results to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. The more frequently users return to the search engine the more opportunity and income the search engines create. The objectives for you and your web pages is precisely the same as the search engines.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So what should you do?. You have two options and you can use both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.
Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.
Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links are the number one priority you should focus on in web page optimisation.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Back links can vary in value.
Back links from web pages that contain content related to your web page have an impact on the authority of your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.
I am giving free training and mentoring to folks who are struggling with getting traffic to their sites, here’s why.
Although inspired at the time I have excrutiating recollections of designing and putting up my first web site back in 2000. Given the amount of knowledge and skills connected to the internet you might dream that someone would have founded a high profile web site where newbies could visit to master all of the basics skills to create a successful web site. Setting up your first web site can look really hard if you are unsure of your ground.
Subjects like comprehending the influence of back links and keywords, how they influence search engine page rankings and page authority, and the relationships between these and visitor volumes are difficult to grasp and continuously badly taught by the majority of seo consultants on the web. I have discovered so many people on and offline who are really driven to do this and who don’t have the know how that I am compelled to do something about it.
After many years of working on the internet, seeking out, getting to know and trying out methods to build successful web sites by attracting significant amounts of traffic. I felt compelled to educate people.
I have been preparing for this for about twelve months now and whenever I have had some free time I have been building my educational material. Most people who is just beginning or already developing a web site wants a short cut, I’m no different and therefore whenever I have found excellent material and tools that work I am going to route my students at these rather than try and reinvent the wheel.
Everything I have reviewed that has delivered good or excellent results will be included in my educational material and where there are gaps I have filled them in. On my journey I have created some techniques, tools and methods of my own that I consistently use which I will be including in the training.
To find out more visit my back links clinic by clicking on any of the links in this article….
PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….
The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You want the majority of visitors to come from search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.
Search engines stay in business by understanding what the user are searching for and delivering relevant results. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. Your task is to work to achieve similar goals for your web pages.Acquire users and keep them coming back.
So how do you go about doing this?. There are two paths to achieving this and the good news is you can if you have the money do both. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).
Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine refers to a gigantic index to retrieve a list of the web pages it deems to be the most relevant to the keywords the user entered. Search engines decide what web pages are returned by using two prime factors – authority and relevance.
Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links are the most important factor in optimising your pages for the search engines.
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Users will follow links they find in content if the back link is labelled with relevant text. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Whilst all back links are of value some are more valuable than others.
Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.The more authority a web page has the more authority is passed on to you.
BREAKING NEWS: Calling all Wordpress Blog Owners
About me
I purchase and try hundreds of internet marketing ’products every year. I get tens of questions on my blog every day from Internet marketers of all levels of experience. Naturally my work earns me a modest ’salary’ but I have a genuine reason for doing what I do and this is to help people who are genuinely determined to make a living to support them selves and their dependents.
Sadly a large number of Internet Marketing content and tools I evaluate isn’t very good. Until now I have restricted publishing my findings to a select group of websites because their owners have been very supportive in helping me with my evaluations.
Over 600 reviews
Over a five year period I have evaluated more than 600 products and I will only be publishing reviews on products that are still on the market. Every product I write about has been pretty rigorously tested by me and I either continue to use it all or some of the time.
Easy to use and organised catalog
On my blog I will be splitting the ‘products’ summaries into types, rating each product on the level of knowledge required, listing the prerequisites, how much time you should expect to wait for results and the budget you should set.
First Edition - The ‘blueprint’ for Wordpress blog success
The first subject I’m going to write about is Wordpress Blogs as this is not just a great place for newbies to begin but a lot of blog owners don’t appreciate the opportunities they are missing. Blogging is an easy thing that everyone can do and can make money from and so everyone who signs up to my e-mail list will be sent easy to follow instructions on how to install a Wordpress blog and turn it into a site that can make money.
Create once and replicate
Blogs are amazing in as much once you get a blog working properly and earning dollars then you simply copy it. I have a fundamental rule of ‘getting a rope across the river’ before commencing on any significant amount of work so I always start with constructing a prototype that I evolve into a blueprint that I can evaluate, improve and replicate, to do this you have to really understand what products and strategies you need to use.
No bullshit, just answers.
So if you have a Wordpress blog or you want some practical and personal help with your purchases of Internet Marketing products then please do join my list at www.backlinksclinic.com.
See you there
NJC
I am going to be giving away guidance, training and advice to people who want to create a presence on the web or are struggling with their current web sites, here is why.
I remember clearly the highs and lows of developing my first web presence. Given the amount of expertise and experience connected to the net you might think that someone would have founded a well known web site where novices could visit to be availed of all of the basics know how to create a successful web presence. Implementing your first web site can be a real challenge if you are not sure about what to do.
Subjects like comprehending the importance of back links and keywords, how they manipulate Google page rankings and page authority, and the correlation between these and traffic volumes are complex and consistently badly taught by significant numbers of seo consultants on the net. I have discovered so many people on and offline who are really driven to do this and who don’t have the right knowledge that I decided to take some action.
After years and years of toiling on the web, discovering, getting to know and practising approach to build successful web sites by pushing substantial volumes of customers. I suddenly discovered I wanted to teach.
I have been thinking about this for about twelve months now and whenever I have had some available time I have been producing my educational material. Everybody I have met who is starting out or already developing a presence on the web wants a quick win, I’m no different and therefore whenever I have come across really good content and tools that work I am going to route my students at these rather than try and reinvent the wheel.
Everything I have reviewed that has delivered good or excellent results will be included in my training material and where there are gaps I have filled them in. Obviously along the way I have developed some techniques, tools and methods of my own that I constantly use which I will be including in the training.
To find out more visit my back links clinic by clicking on any of the links in this article….
PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….
Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. Put all of your efforts into getting as much traffic as you can from the search engines. The search engines generate targeted traffic and the great news is its costs you nothing.
Search engines make money through presenting searchers with answers they are looking for. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more users come back the stronger the search engine brand and the more money they make. Your task is to work to achieve similar goals for your web pages.Make your users experience your number one priority so they return to your web pages time and time again.
So how do you go about doing this?. You have two options and you can use both. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines decide what web pages are returned by using two prime factors – authority and relevance.
Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.
Back links are the most important factor in optimising your pages for the search engines.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users will follow links they find in content if the back link is labelled with relevant text. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Back links can vary in value.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.Web pages with more authority pass more authority onto your pages .
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