Last week I was attending a local business social event attended by Presidents and CEOs of companies in my area that have gross revenue in excess of US0,000 per year. My eBook publishing company was probably one of the smaller entities there. In fact, I think I might have been the only individual there whose company didn’t actually have any formal office space. It brings up a good question that I’ve been asked repeatedly. Can you really operate a successful eBook publishing business from home?
Most of these answers can be found in the form of an ebook. If you are unsure what an ebook is, it’s a book written by somebody and is then converted into a pdf format. PDF’s are used to read ebooks from your computer.
Like a physical books, ebooks the majority of the time come with a 3d virtual book shaped cover. An ebook cover’s sole purpose is to showcase the ebook and what it’s all about. Ebook covers are also used for advertising and the promotion for the purpose of increasing the authors sales of their ebooks.
The New Paradigm
The new paradigm will open thousands of smaller keyword based markets for eBook publishers. Although these new markets will be smaller in size and not likely to produce 21 million in sales in twelve months, the smaller size will allow the publisher to “own” their keyword space; thereby avoiding the necessity to use expensive pay-per-click services. Consequently, although the total revenue from smaller markets may be less, profitability will be higher since pay-per-click programs will not be needed. In addition, the smaller size markets will necessitate additional eBooks be published to generate world class revenue growth. So, more eBooks sold into smaller markets equals’ higher profitability.
To create a world class financial performance using the old model you needed a “hit” eBook. By definition, hits have a low probability of occurring. The new approach reduces this risk by spreading out the earning potential over many eBooks which are sold into smaller markets improving the possibility of consistent and higher profitability. It is generally accepted, that relevant content on your web site combined with a good linking programs will lead to being placed on the first page of Google’ search results. This is what we mean by owning the keyword. If you can attain first page placement, no need for a pay-per-click program, since your site is already on the first page of the search results. Problem is how much content and how many links do we need to get first page placement? Tools are now available allowing us to make these types of judgment calls.
One of the biggest obstacles to managing your eBook publishing business from home is the distraction factor. Let’s be honest, it’s easy to sometimes get distracted or to end up feeling isolated and alone. As a result, we watch TV or do other things. You need to be incredibly focused on getting your eBook related work done, and then scheduling time to get out and be around people and enjoy life. We’re social creatures, and it’s important that you recognize the importance of social interaction.
The New Paradigm Advantages
The smaller market size and first page placements deliver many other advantages. With a mini-web site that contains relevant content, the possibility to sell – in addition to your own eBook – other related information products as an affiliate, significantly improves the profitability of the mini-site. Unlike the old paradigm which only contains a single landing page, the new paradigm uses a mini-web site allowing for other monetizing techniques such as AdSense Ads, affiliate marketing, audio products, video products, membership services, joint ventures, ad space sales and so on. These monetizing techniques lead to higher profitability. This is a powerful new approach for eBook publishers. These tools open up a broad array of new markets for the publishers of eBooks. When these new tools are combined with other changes in the eBook publishing industry such as new eBook readers, eBook popularity on mobile devices such as the iPhone and the significant increase in Amazon eBook sales the growth advantages for the new paradigm is clear and evident
Resource Author Francisco Rodriguez Higueras
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