Can you imagine what the supermarkets would be like if every second person simply left their full trolley in the aisle or checkout counter and walked away.But it’s happening in the virtual malls. 
Studies estimate that the percentage of abandoned online shopping sessions is anything from 20 to 75%.  The reasons for abandonment are many and varied, but unless online retailers address the issues, they will continue to lose out on a fortune of potential sales.
There are two parts to the solution.The first thing is to get to grips with the reasons behind the high percentage of shopping cart abandonment and then make plans to eliminate the problems.Now that’s easier said than done.Customers’ needs change constantly, technology is advancing at a rapid rate and the problems are complicated.It’s important that your web design company keeps abreast of any changing e-commerce technology and processes.
These are some of the main reasons that people leave their carts and move on :
* Comparison shopping
* Indecision and confusion
* Insufficient funds
* High cost of shipping
* Products not available at checkout
* Complicated and lengthy checkout process
• Reluctance to disclose personal information required for checkout
* Perception that customer support isn’t satisfactory
* Concerns with security
To boost conversion, websites should be approached from the client’s perspective.What often happens is that a website is designed from the owner’s perspective and not from the customer’s perspective, looking in.The same rule that the customer is king applies in the real world and the virtual world.
Dale Carter, MD of web design company in Perth, GTP iCommerce, has some advice.”The e-commerce interface must be professional and match up to the standards of the home page design so that the site’s credibility is not hurt in any way.Make the whole process simple and reduce the need to collect extra data.Buyer frustration is directly linked to the speed of the transaction, so it is vital to get that right.Customers are only prepared to wait for ten seconds for a site to download, according to studies, which also show that approximately 41% of buyers will abandon their cart before checkout because the process has taken too long.Be totally transparent with all costs and shipping charges, and don’t insert banner ads or anything that may distract the customer.
“Get back to basics in web design.The basic elements of design such as colour, layout, navigation and links are in fact, often undervalued.Navigation should be simple, easy and quick, customer support should be instantly available and security is paramount.A currency converter is another good add-on for a commercial website.” 
Whilst we can identify some of the problems and the solutions around abandoned carts, is there a way to recover these carts ?  “Yes”, says Carter.”During the first step of the ordering process, customers’ phone details and email addresses should be recorded.  Immediate, automated responses can then be activated as soon as a cart is abandoned to try and encourage the shopper to return.”
Professional web design combined with careful e-commerce processes will help close the deal and clear the mounting piles of abandoned shopping carts.  

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