As a financial planner, you probably already know all of the best techniques and methods for a business to earn more money, to lower its costs and to overall better manage its finances. So you’ll almost certainly agree with the idea that, as a financial planner (or anyone who is an expert in managing finances really!), you can certainly earn some extra money by expanding your business to the Internet.
Think about it: with billions of people surfing through the internet second by second, you have a really big chance of attracting a larger chunk of your target market. The best part about this? Putting up your own website costs only around $10 a month. That’s a real steal!
If you want to broaden your services, get a larger client base, and make money online, you can do exactly that by providing relevant and reliable advice on the Internet to clients who need to manage their finances better. Here’s how you can do it:
1. Provide Regular Advice (E-Newsletter) For A Monthly Fee
If you’re always scrambling for time, the e-mail/newsletter method is the best place to start with. All you need to do is compile brief pieces that contain exclusive information that your subscribers can access for a set fee. The benefits of this tactic is that first, of all, you can get away with doing this without shelling out any money. Sending e-mails doesn’t cost a thing, and neither does writing your own content.
Thus, almost all the money you gain by charging your customers a monthly fee to become a member of your e-newsletter is your profit. The only additional tools you will need to set up is your credit card online merchant account (which enables you to receive payment via credit card) and your mailing list autoresponder (which allows you to pre-insert e-mails beforehand, allowing your e-newsletter business to almost run on auto-pilot!).
Of course, you need not only send your customers information in the form of text – you can also send them video and audio files. The better the quality of information and mode of communication that you use with your customers, the higher you can charge them monthly and the easier for you to make money blogging.
2. Write E-Books And Sell Them On Your Blog
You can also use your expertise — and even exercise your writing abilities — by drafting an eBook and publishing it on your site. When you sell products like these, you’re bound to increase your chances at earning a bigger income and establishing your credibility as an expert. An eBook is generally a document in .pdf format that can go anywhere between 30-75 pages (or more!). It costs little to produce, but holds a potentially great amount of revenue when produced and marketed well.
The visitors who read your website regularly are great potential customers for your e-book as they already have an interest in learning more on financial planning. Thus, you only need to use your blog to market your product, and every cent you make from its sales is your profit!
3. Build Your Reputation As A Respected Financial Planner
Another great advantage of owning your own domain and blog (that does not necessarily make you money) is that you will build yourself a reputation within your readers as a reliable and trustworthy financial adviser on the Internet. This is even more true if you use your own name as the domain address i.e. www.YourName.com.
What’s more, your reputation doesn’t just get better online; it will also manifest in the real world, as some of your impressed readers will want to hire you and pay for your services beyond a virtual setting. You may also be invited to do talks, connect with other well-regarded peers, or even give seminars!
As a person who truly understands the importance of analyzing the profitability of a business before venturing further, it must seem quite clear to you that securing an online presence for your career and expertise is a step in the right direction. And the sooner, the better, too. After all, the sooner you build up a following of readers, the quicker you can start earning online!
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